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The New Ancestral

Feria Hábitat Valencia is the main international showcase for the Spanish furniture industry with a wide range of furniture, lighting, decoration, upholstery and rest. Cotlin Raw chooses this stage to make the official presentation of the brand and present its new products.


The New Ancestral is the launch event campaign of Cotlin Raw. The stand is designed as a space that reconciles the old and the new, where ancestral traditions are not just remnants of the past but a foundation for the creation of a new contemporary identity.

The walls and floors of the clean, open space are covered with four rug models that transports visitors to India, Nepal, and Pakistan. Rugs with various techniques, materials, and finishes are specially selected to best represent the whole collection. For visitors to truly understand the importance of the fibers, we set up special display pedestals for them.

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Among the new products presented 2024-25 is the Nepal collection made of handknotted Nepalese hemp, the Outdoor collection, resistant and durable, and new colours of bestsellers such as the Ink carpet.

The interior design was rounded off with micro-cement tables by Marlotbaus, the Campos chair by Marc Morro for Trenat and the iconic Talla 3 lamp reissued by Parachilna – a pleasure to feel at home!