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Jonas Frei

PHOTOS: Jonas Frei
TEXT: Lucía de la Rosa

Jonas Frei is a Swiss architect, designer, and photographer whose work moves fluidly between publishing, art, and natural observation.
Yet perhaps the label that best defines him is that of a modern naturalist. With a quiet yet deeply intuitive gaze, Frei transforms humble elements into poetic matter.

His practice is marked by extreme attention to detail, a deep respect for the environment, and a material approach that elevates what is often overlooked.
A central aspect of Frei’s work is documentation as a creative practice. From wild plants, snails, seeds, and nuts to lichen — everything is collected, archived, photographed, or illustrated with a blend of scientific precision and emotional sensitivity.

Each series reveals a profound devotion to repetition, texture, scale, and rhythm.

From self-published books to ephemeral installations and framed compositions, his work offers a pause: a new way of seeing and inhabiting the world through calm and wonder.

Frei reminds us that design is not only visual — it is experiential.
His work invites us to slow down, to feel, to explore, and to connect with materials on a sensorial level.

At Cotlin Raw, we aspire to embody that same sensitivity: to create pieces that anchor a space not only through color and form, but through a layered depth of meaning.
We feel deeply aligned with his sensibility — the beauty of simplicity, the dialogue with context, and a love for materials in their most honest state.